Online Ordering Integration: Grow Your Restaurant Revenue
How restaurants can leverage online ordering to increase sales. Direct ordering vs aggregators.
Habytet Team2024-10-129 min read
The Online Ordering Opportunity
Online ordering is no longer optional for restaurants. Whether through aggregators or direct channels, you need a strategy.
Channel Options
Aggregators (Swiggy, Zomato)
- Pros: Reach, marketing, delivery
- Cons: High commission, no customer data
Direct Ordering
- Pros: Lower cost, customer ownership
- Cons: Need own marketing, delivery
Hybrid Approach
- Use aggregators for reach
- Build direct channel for regulars
- Optimize for both
Integration Requirements
- POS Integration: Orders flow directly
- Menu Sync: Consistent across channels
- Inventory Updates: Real-time availability
- Kitchen Management: Unified order view
Building Direct Ordering
- Create branded ordering page
- Offer incentives for direct orders
- Collect customer data
- Build loyalty program
Conclusion
A balanced online ordering strategy maximizes reach while protecting margins.
Tags
Online OrderingRestaurant DeliveryFood Aggregator IntegrationDirect Ordering
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